Retouching
OUR RETOUCHING PROCESS
01.BASIC
Every RAW photo has to be processed, much like film has to be developed. This process can be automated, but we do it by EYE!
We optimize exposure, contrast and color across the whole image. Dodging and Burning certain select areas to enhance the drama and focus of the image. This attention to detail create more visually and emotionally interesting images.
02.ADVANCED
The focus of the Advanced Retouching is to direct all of the viewer’s focus on the emotional message of the image, rather than distracting lines and shadows. We want to present the best you and we understand that it is a delicate balance. We want you to look like you, just the best version of you!

03.ARTISTIC
Using artistic techniques from the old dutch masters and Gestalt design principles, as well as creative retouching tricks, we bump up the visual impact of your ad by leading your eye through the picture in a controlled way, and thereby controlling your brand narrative.